The Future of U.S. Public Diplomacy
An Uncertain Fate
- Author: K. Fitzpatrick
- Subjects: International Law
- Publication Year : 2009
- DOI: 10.1163/ej.9789004177208.i-314
- E - ISBN : 9789047430643
- Collections: International Law E-Books Online, Collection 2010
- Price:
- $126.00 + Tax (if applicable)
Grounded in public relations theory and steeped in common sense, this book advances the global debate on public diplomacy's future in rejecting a power-based, political approach to public diplomacy and proposing a relational framework designed to improve relationships among nations and peoples.
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Preliminary Material
- pp. i–xiv
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Public Diplomacy's Time?
- pp. 1–12 (12)
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U.S. Public Diplomacy: Pre-9/11
- pp. 13–36 (24)
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U.S. Public Diplomacy: Post-9/11
- pp. 37–62 (26)
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Insights From The U.S. Experience: Challenges Ahead
- pp. 63–76 (14)
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Understanding Public Diplomacy: Toward A Common Identity
- pp. 77–98 (22)
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Conceptual Foundations: From Wielding Soft Power To Managing Mutual Benefit
- pp. 99–128 (30)
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Strategic Directions: The Branding Controversy
- pp. 129–152 (24)
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Structural Integrity: Competing Designs
- pp. 153–178 (26)
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Moving The Needle: Measures Of Success
- pp. 179–202 (24)
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The New Public Diplomat: Constructing A Profile
- pp. 203–228 (26)
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Rebuilding U.S. Public Diplomacy: Lessons From The Field
- pp. 229–244 (16)
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Tempting Fate: The Future Of U.S. Public Diplomacy
- pp. 245–258 (14)
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About The Usia Alumni Study
- pp. 259–264 (6)
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U.S. National Strategy For Public Diplomacy And Strategic Communication
- pp. 265–278 (14)
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Action Plan For Strategic Objectives
- pp. 279–290 (12)
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General Communication Guidelines
- pp. 291–293 (3)
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Core Messages—General
- pp. 294–297 (4)
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Additional Communication Vehicles
- pp. 298–299 (2)
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Evaluation And Accountability
- pp. 300–302 (3)
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