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Strategies Of Representation: Japanese Politicians On Russian Internet And Television

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Chapter Summary

The virtual world of images co-exists with perceptions in the real world where the identity of communicating subjects, though fluid, limits the boundaries of imagination. Images appear independent from their construction by the media, but those constructed by the media may take on a life of their own. This chapter explains some of the philosophical principles that underpin the construction and interpretation of images of Japanese politicians on Russian television and Russian language internet sites by outlining three strategies of representation: the construction of a radically different 'other', the construction of a familiar or friendly 'other' and the construction of an indifferent or neutral 'other'. The communicative nature of images demands their examination from the viewpoint of relations between the 'other' and the 'self'. TV and internet with their enormous capacity to influence human minds and emotions and the creation of public opinion becomes more politically responsible.

Keywords: Japanese politicians; philosophical principles; Russian language internet sites; Russian television; virtual world



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