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The United States In East Asia And The Japan Advertiser Network, 1911–1936

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Chapter Summary

B.W. Fleisher (1870-1946), owner and publisher of the Japan Advertiser from 1908 to 1940, came to East Asia 'only by chance, and stayed because it offered him relief from the pressures and failures that had overwhelmed him at home'. Unlike the Chronicle, the Japan Advertiser trod the middle ground in Japan. In China, under extraterritoriality, newspapers published in the International Settlements were subject to the laws pertaining in their publishers' homeland rather than to the laws of China. In Japan the Advertiser enjoyed better sales and a far better income and probably exerted far more influence on public opinion than its rivals, but the picture is less clear in the United States, where the Japan Times, for all its faults and all the evidence of its official links, gradually became, alongside Do¯mei, the default source of information for Japan watchers in the US and US correspondents in East Asia.

Keywords: China; East Asia; Fleisher; Japan Advertiser; Japan Times; United States



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