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Future Directions

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Chapter Summary

Digital technology has brought various new ways of broadcasting while making it possible for more people to exploit broadcasting in more ways. The reality is that the development of technology did nothing more than merely add to the list of problems by creating new varieties of broadcasting which do not fall within the protection provided under the Rome Convention. Notwithstanding this, discussions were commenced at WIPO in order to upgrade the protection of the rights of broadcasting organisations for the misconceived purpose of catching up with technological developments. The rationale for the protection of the rights of broadcasting organisations is under transformation to one that is creator-oriented. To date, neither WIPO, Australia nor Japan has positively shown their intention to give up the social-oriented rationale for protecting the rights of broadcasting organisations. However, the rationale for that protection is steadily moving towards a creator-oriented rationale.

Keywords: broadcasting organisations; creator-oriented rationale; Rome Convention; social-oriented rationale; World Intellectual Property Organisation (WIPO)



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