Cookies Policy

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here


Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this chapter

+ Tax (if applicable)

Chapter Summary

Unfair competition laws were drafted that enabled individual traders to prevent their competitors from engaging in unfair trading practices, so as to ensure that all the market participants would fight and compete in a fair, ethical way which accords with the competition rules of the 'game. The protection against unfair competition has consequently already been recognised in most jurisdictions for more than a century. Under Continental laws, rules against unfair competition relate to a wide range of unfair trading practices, including inter alia misleading advertising and disparagement of competitors. However, apart from misappropriation, unfair competition law is a subject of Community interest on two accounts, namely as it is likely to constitute an unjustified obstacle to the free movement of goods and services within the Community's Common (Internal) Market. It is therefore necessary to harmonise unfair competition law, not by a piecemeal approach, but by a comprehensive approach.

Keywords: misleading advertising; unfair competition law; unfair trading practices



Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
    Towards a European Unfair Competition Law — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation