Cookies Policy

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

Making Do And Making meaning: Cultural and technological hybridity in recent asian animation

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this chapter

+ Tax (if applicable)

Chapter Summary

This chapter appropriates aspects of a still-evolving theoretical framework that revisits the concept of realism in moving image media, and to use some of these ideas to inform a more narrowly aesthetic analysis and appreciation of certain technologically hybrid forms of Asian animation that exist today. It implicitly observes that the entire field of animation is in the midst of technical and aesthetic transition, driven most obviously by the increasingly high profile commercial success of a succession of feature length animated films created entirely with computer hardware and software. Animation was pushed to the periphery of cinematic expression for most of the 20th Century. Promotional materials accompanying the release of Blood strongly played up the use of computer generated images in the film, which were apparently more extensive and more elaborate than had previously been attempted within the anime industry.

Keywords: aesthetic transition; anime industry; Asian animation; moving image media



Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
    East-West Identities — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation