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Diverging media convergence: Perceptual differences across cultures, genders and habits

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Chapter Summary

The widespread adoption of personal computers, shifting from analog to digital platforms, and the establishment of high-speed (and somewhat affordable) computer networks have ushered in the age of convergent media. The impact of convergent media technology is significant because it brings about new ways of doing things. The diffusion of convergent media and technology has differed within and across national borders; in the case of the Internet, uneven diffusion and use reflect social inequalities. Convergence manifests itself in a variety of ways, depending on the people, the culture, and the technological infrastructure or environment. According to research texts, purposive sampling is often selected due to “the element’s specific characteristics of interest to the researcher”. There are a number of problems inherent in the use of convenience samples involving college students.

Keywords: convergent media technology; high-speed computer networks; internet



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