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The impact of localization and globalization on popular music in the context of social change in Taiwan

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Chapter Summary

This chapter addresses the dialectical relationship between the contemporary social processes of globalization and localization within Taiwanese popular music in the light of this difficult historical background. The ‘globalisation’ of Taiwanese popular music stands for the influence of Western, particularly US, styles, alongside Japanese styles, whereas ‘localization’ refers to the rise of diverse endogenous musical identities. The chapter examines the history of Taiwanese popular music in relation to its social development and state ideology, in an attempt to contribute to recent theoretical efforts in history and sociology to establish an understanding of the identity of Taiwanese popular music in its historical context. It argues that globalization does not necessarily lead to homogenization or Americanization or even Japanization, and that local music producers and popular artists find ways of establishing their own identity and music markets within the patterns of globalization.

Keywords: globalization; localization; musical identities; social development; Taiwanese popular music



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