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A Latin American New Age?

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Chapter Summary

This chapter explores the collective arrangements or organisational infrastructure that contributed to the spread of New Age practices and ideas in Latin American cities. It refers to the diverse frame alignment processes, or instances of translation of the New Age movement aims and ideas in local terms to make them amenable to potential adherents. Magnani (1999a) classified the diverse organisations comprising the São Paulo neo-esoteric circuit in the 1990s, and produced a list that would not differ much had it been elaborated in Buenos Aires. Continuities between the New Age and Catholicism are probably possible because Guadalajarans take pride in being mestizos, of ‘mixed blood’, instead of having purely indigenous origins as other Mexicans. The publishing industry, some common features of upper-middle class habitus in times of globalisation and intense trans-national circulation of lecturers, masters and facilitators, have imprinted common markers on urban Latin American New Age circuits.

Keywords: Buenos Aires; Catholicism; Latin American New Age; Magnani; Mexicans; São Paulo



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