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New Age And Business

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Chapter Summary

Contemporary business managers seek guidance on their path in the pithy affirmations and psycho-techniques of post-modern management gurus who develop their expensive brands of spiritual blending in response to an ever-growing demand from the professional market. Both the cultural formation of the precursors of the New Age movement and that of the bourgeois liberals emerged as parallel, albeit antithetical movements from a common root: Enlightenment and its concomitant ethics of authenticity. Apart from the allusions to ‘authenticity’, traditional Christian rhetoric too was marshalled by Thatcher and her conservative cabinet. Eli Zaretsky rightly pointed out that psychoanalysis was the first grand theory of the “personal life”, highlighting the experience of a personal identity which was independent from class, family, gender and profession.

Keywords: Age; business managers; Christian rhetoric; Eli Zaretsky; New Age movement



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