Cookies Policy

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

Media use in the ageing society

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this chapter

+ Tax (if applicable)

Chapter Summary

Using various public opinion surveys, mainly the results of the "TV and the Japanese" surveys that NHK has been conducting every five years since 1985, this chapter analyses contemporary media use, focusing primarily on television viewership. It examines media use by the age group 60 years and older, and how the special characteristics of this increasing proportion of the national population may affect media use more generally in the future. Since the elderly, who also watch the most TV, continue to become an ever larger percentage of the national population, they are driving up the national viewing time average. Therefore it is reasonable to predict that viewing time will continue to rise as a function of our ageing society. The chapter examines the changing perceptions of lifestyle during old age, using data from the Japanese Public Opinion Survey, which NHK has conducted once every five years since 1973.

Keywords: ageing society; Japanese survey; media use; NHK



Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
    The Demographic Challenge: A Handbook about Japan — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation