Cookies Policy

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

The ageing society and reactions of the automobile industry—A case study

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this chapter

+ Tax (if applicable)

Chapter Summary

This chapter presents results from a research project concerning the adjustments of Japan's automobile industry to the ageing society. Elderly people cause more accidents on the few kilometres they drive, and both injury and fatality rates increase dramatically with advanced age. The Fitness to drive is understood as the ability to drive a vehicle safely. Even though restricted eyesight is one of the major constrictions, the solution is not necessarily to enlarge the instruments on the dashboard, but rather to create instruments providing clear contrast, easily readable numbers, and a clear-cut structure. All Japanese carmakers are developing and bringing to market cars that are suitable for elderly drivers, without necessarily marketing them as vehicles for the "silver generation". The segment of "welfare vehicles", aiming at elderly people, is especially strong, focusing on restricted driving abilities.

Keywords: ageing society; elderly drivers; Japan's automobile industry; Japanese carmakers



Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
    The Demographic Challenge: A Handbook about Japan — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation