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Bargaining Over Bundles

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Chapter Summary

This chapter closely looks at retailing. In so doing, it describes price parameters that retailers work within, bargaining procedures in retailer-customer interaction, and introduces several retailers and retail outlets. The trade in Isiolo provides a case-study. The chapter also presents a description of retailing miraa in the UK. Most retailers within Kenya are Tigania and Igembe. To demonstrate knowledge and ensure the quality of the miraa, customers usually go through a routinised inspection procedure. This involves flicking through stems to see if there is consistency amongst them (some bundles are bound up with high quality stems on the outside and lower quality ones hidden inside). Customers often examine most bundles of the desired variety that a particular retailer offers, and often venture to other kiosks to examine their offerings too. This both fulfils the pragmatic purpose of finding the best miraa, and presents an image of a miraa expert.

Keywords: bargaining procedures; bundles; Igembe; Isiolo; Kenya; kiosks; miraa; price parameters; retailer-customer interaction; Tigania

10.1163/ej.9789004156593.i-288.36
/content/books/10.1163/ej.9789004156593.i-288.36
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