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The Church'S Corporate Culture And Identity

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Chapter Summary

The essence of the church is not a matter of metaphysical stasis, but exists only in constantly changing historical forms. The essence of the church can only be distinguished from the external form of the church, but never be separated from it. Corporate image is in the eye of the beholder. Competition is merely a part of the baseline of survival. The manner, in which an enterprise's strategy takes corporate shape, is described as the culture of such an enterprise. Culture in terms of an organization is largely invisible, but is an underlying framework configuring meaning, direction, and activity. Successful enterprises tend to reveal a strong corporate culture that is based on a central set of values that runs through every aspect of the enterprise. Effective corporate identity manages the 'reality gap' and promotes a set of deliberate messages for the identity to develop.

Keywords: Church; corporate culture; effective corporate identity



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