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Globalization, "Mcdonaldization" And Values: Quo Vadis?

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Chapter Summary

This paper attempts to assess the direction and the magnitude of cultural value change between 1981, when the first World Values Surveys (WVS)/European Values Surveys (EVS) were conducted, and 2001, the last year for which data are available. The widely acknowledged assumption is that modernization and globalization will inevitably bring about significant changes in values. Furthermore, the paper offers a test of the convergence hypothesis by examining the standard deviations and the coefficients of variation of a wide-ranging list of cultural values. The authors attempt a modest test of both assumptions change and convergence in a number of cultural spheres. Finally, they look at the life satisfaction levels of individuals in 1981 and 2001.

Keywords: cultural change value; European Values Surveys; globalization; modernization; World Values Surveys



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