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In this chapter, the term &t;culture&t; and &t;cultural&t; are used broadly to refer, to shared creative processes that may include painting, handicrafts, literature, oral history, music, rituals and festivals, architecture, drama, dance, visual arts, and indigenous knowledge of the natural world. Funds could provide financing for many of the projects described in the chapter such as the job-creation programs or art schools. The chapter proposes governments as social actors creating a synergy between development policy and cultural promotion policy. Heritage tourism is not a panacea for poverty especially chronic poverty. The chapter also proposes a number of programs that a government can promote, which could provide both new livelihood and cultural opportunities for the most vulnerable communities. The "employer of last resort" schemes are promising models for targeting wage-generating opportunities for the poorest of the poor.
Keywords: cultural promotion policy; culture; governments; heritage tourism; job-creation programs