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The dutch wholesale market and consumption

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Chapter Summary

The liberal consumption of imported wines was seen as an extra-ordinary habit that ran counter to the overall staid and frugal character of the people. As the 1631 port registers indicated, wines from the area around Nantes had a well defined shipping pattern based on the fact that they were exported only when in their infancy, but oddly enough the Pryscouranten indicate a much more diffused distribution pattern on the Dutch market. The journey of the brandies and wines from the French vineyards to the taverns' tankards must be placed within the wider context of Dutch coastal trade. The international merchants who purchased the alcohol in France and shipped it to the Dutch Republic did so as part of the vast network of traders, nanciers, and entrepreneurs that made Europe's early modern maritime sector such an essential part of the greater Atlantic economy.

Keywords: brandy trade; Dutch market; Europe's early modern maritime sector; France; international merchants; Nantes; wine trade



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