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Is Altruism More Effective Where It Is Required More? Collectivity-Orientation And Involvement In Interest, Issue And Religious Associations

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Chapter Summary

Collectivity-orientation seeks to gratify others more than the self. As everybody must look out for oneself first, self-orientation can be more or less complemented by collectivity-orientation. Therefore, the polarity can be labeled by the pole not being taken for granted: collectivity-orientation. Yet, collectivity-orientation is a factor not only used to classify associations, but people and societies as well. This chapter develops analytically the classification of associations according to their collectivity-orientation in order to empirically examine whether involvement in these kinds of associations depends differently on the collectivity-orientation of persons and of societies. It justifies the classification of associations and proposes the hypotheses on the impact of persons and of countries on the involvement in associations. It also analyzes the impact of persons, and the impact of persons and countries. Collectivity-orientation seeks to gratify others more than the self and is labeled altruism in everyday language.

Keywords:altruism; collectivity-orientation; self-orientation



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