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Rooted in the occult revival: Neo-paganism’s evolving relationship with popular media

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Chapter Summary

This chapter focuses on evolution of three phenomena: the mediated give and take that has come to define and characterize the expression of modern pagan witchcraft within media narratives, beginning with the period of the late 1960s Occult Revival; the influence of fictional texts upon actual belief and practice; and, to a lesser extent, the impact of non-narrative media commentary upon the popular reception of these narrative texts. It explores the origins of the Occult Revival in media and its connection to earlier cultural movements. Despite the increasing presence of fictional texts with occult and super-natural themes within mainstream media, it is still possible to observe portrayals that are reminiscent of the era of Satanic Panic of the 1980s and 1990s, or the controversial occult obsession of the Occult Revival of the 1960s and 1970s.

Keywords: media; neo-Paganism; Occult Revival; witchcraft



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