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The Stakeholder Norm in Business Practice

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Chapter Summary

This chapter illustrates how private actors active in the corporate social responsibility (CSR) regime (businesses, market intermediaries, civil society groups) specify the stakeholder norm. The first part presents a variety of CSR contexts and adds the necessary factual background for the later analysis. Reference is then made to the 'business case' of CSR, that is, the idea that the company will benefit from its responsible practices; CSR turns out to be a matter of enlightened 'self-interest'. The main section of the chapter looks at the management of CSR. The review of recent CSR developments concludes with a discussion about the limits and potential of CSR as perceived by both its sceptics and proponents.

Keywords:business practice; corporate social responsibility (CSR) regime; stakeholder norm



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