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A Prosperous Publishing House: The De Brys As Booksellers In Frankfurt And Oppenheim
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Chapter Summary
For publishers, expansion also meant specialisation. Firstly, the functions of publishing and printing diverged. Secondly, publishing houses focused more and more on specific genres. The De Brys, because of their training as engravers and their subsequent familiarity with using copper engravings instead of woodcuts, were particularly renowned for their illustrated publications, and they were the first to bring the appropriate technical know-how to the German book market. The Twelve Years? Truce in the Netherlands, which further opened up the promising North-West European market for the exclusive De Bry publications, the increase of productive capacity by simultaneous publishing activities in both Frankfurt and Oppenheim, and the co-operation with other publishers such as the widow of Levinus Hulsius all contributed to the success of Johan Theodore de Bry in the years leading up to the Thirty Years? War.
Keywords: engravers; Frankfurt; German book market; Johan Theodore de Bry; Oppenheim; publishing houses
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