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Flooding The Ottoman Market: Marketing History Related Topics

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Chapter Summary

Today multinational corporations are the target of anti-globalization activists, who blame them for exploiting the human and material resources of the Third World. Many demonstrations or protests are aimed at corporations who dominate the markets. This chapter offers a motivation for research in the field of the marketing history of foreign companies, a topic in which historians of the Ottoman Empire have not been interested until recently. It presents recent groundbreaking studies in this field, each offering new innovative perspectives and approaches to the social and economic history of the Ottoman Empire/Middle East. Over the last decades there have been important contributions to the economic history of the Ottoman Empire in the late 19th and early 20th century. The author's study looks at the marketing activities of today's greatest multinational food company - Nestlé - in the Ottoman Empire starting from 1870 until 1927.

Keywords: economic history; multinational corporations; Ottoman empire



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