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Consumer Protest

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Chapter Summary

Each consumer product has a certain turnover frequency". It is much easier to mobilize consumer protest around goods with rapid turnovers compared to those subject to low buying frequency. A consumer boycott involves a planned and organized refusal to buy or consume items from specific vendors, business owners or barkeepers. Consumer boycotts were often a protest against price increases caused by a changing market situation or by additional taxes, regarded as unjustified. Such boycotts could therefore target business owners and shops, as well as central government or local authorities. The success of a consumer boycott depends on six main factors: the level of organization among the boycotting consumers; size of the boycotted market; nature of the boycotted commodity; number of commodities boycotted.; not all commodities can usually be boycotted at once; and intervention by governments and boycotted business owners.

Keywords: boycotted market; business owners; consumer product; consumer protest; turnover



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