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Chapter Summary

This chapter explores the changing ways in which humans have encountered animals as they have moved from a modern to a postmodern sensibility. Whereas, during the modern period, there was an acknowledgement of both the difficulty and importance of understanding the experiences of real animals, in todays postmodern environment there seems to be an unreflective preoccupation only with their cultural representations.The chapter outlines diverse manifestations of this shift from the modern to the postmodern, from factories based on slaughterhouses to farms modeled on factories, from animals conceived as machines to digital toys treated as pets, from pollo-vegetarians who eat meat to vegans who wear fake fur, from campaigns for animal rights to People for the Ethical Treatment of Animals (PETA)s ironic use of supermodels and celebrities.

Keywords: nonhuman animals; PETA; pollo-vegetarians; post-meateating; postmodern environment; slaughterhouses



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