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A theory of cultural value orientations: Explication and applications

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Chapter Summary

Recent years have seen the emergence of several theories and instruments for mapping and comparing national cultures. This chapter presents the author's theory of seven cultural value orientations that form three cultural value dimensions. At the cost of greater complexity than the other theories, this theory permits more finely tuned characterization of cultures. To validate the theory, the chapter presents analyses of data from 73 countries, using two different instruments. Conceptual and empirical comparisons of the cultural value orientations with Inglehart's two dimensions clarify their similarities and differences. Using the seven validated cultural orientations, the chapter generates a worldwide map of national cultures that identifies distinctive cultural regions. The chapter then addresses the question of the antecedents that give rise to national differences on the cultural value dimensions. Finally, it examines some consequences of prevailing cultural value orientations on attitudes and behavior within countries.

Keywords: antecedents; cultural value dimensions; cultural value orientations; Inglehart; national cultures



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