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Toward The Sea: An Approach

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Chapter Summary

Looking back at Israels modern history, the sea has played a less important role when compared to the land. One demonstration of this can be found in renowned Israeli graphic designer David Tartakovers, impressive collection of picture postcards from the 1920s to the 1970s. In these images, it is striking that the sea, if it is present at all, only appears in the margins. The focus of the photographs is on the actual sites, with the Mediterranean, when it is visible, functioning only as background. Some of the postcards depict sites that became symbols of Tel Aviv over the years, for example, the Reading Power Station, the Mugrabi and the Eden cinemas, the Gymnasia Herzlyia, the Hotel Gat Rimon, and Tel Avivs city hall. Each of these sites was significant during a specific period of Tel Avivs development and demonstrated the citys openness, Westerness, and modernity.

Keywords: Israels modern history; Mediterranean; sea

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