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Creativity: How Does It Work?

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Chapter Summary

Encyclopedia writers, gallery curators, chemists, sculptors, property developers, entrepreneurs, and advertising executives focus on different sorts of creative idea, different sorts of value. But for all these groups, they are most interested in historically (H)-creativity. Understanding how 'psychologically,' or 'personally,' (P)-creativity works would be interesting in itself, as an exercise in psychology. Creativity is not the only mental ability that depends on 'invisible' processes. Three types of creativity are combinational, exploratory, and transformational. These types are distinguished by the types of psychological process involved in generating the new idea. Computer models of creativity can help us to think clearly about how creativity works. One way of encouraging transformational creativity is to present the person with many such examples, asking them to consider just what dimension/s has/have been changed, and how.

Keywords: combinational creativity; exploratory creativity; transformational creativity

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