Cookies Policy
X

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

Fashioning Global Trade: Indian Textiles, Gender Meanings And European Consumers, 1500–1800

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this chapter

+ Tax (if applicable)

Chapter Summary

This chapter discusses the dialogue on cotton's role in global trade by exploring our understanding of fashion in economic history and by analysing the long-term influence of Indian cottons on Europe's markets and people. It examines the particular consumerism expressed by men from the middling classes through to the elites. The marketplace resounded with the demands of men as consumers and, though they have been less often studied as an explicit driver of commerce, their appetites for Asian wares were instrumental in shaping a new consumerism. The introduction of the 'banyan' into Western male wardrobes provides another telling example of the ways in which new gender consumer priorities figured in the development of trade with India. The gendered practices of a cross-section of Western men offer an important case study of the reception and significance attached to new goods and the gendered cultural forces that shaped the trade in cottons.

Keywords: banyan; consumerism; Europe's markets; gender consumer; global trade; Indian cottons

10.1163/ej.9789004176539.i-490.101
/content/books/10.1163/ej.9789004176539.i-490.101
dcterms_subject,pub_keyword
6
3
Loading

Sign-in

Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
     
    How India Clothed the World — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation