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Hollywood, Dictatorship And Propaganda: Samuel Bronston’s Special Relationshipwith The Franco Regime, 1957–1973

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Chapter Summary

The single most important figure, whether Spanish or American, in the development of "Hollywood in Madrid," and the political and economic benefits that accrued to the Franco dictatorship, was the film producer Samuel Bronston. A pioneer in large-scale U.S. movie-making in Spain, he established a full-blown American studio with which to compete with U.S.-based production. The Franco regime's estimation of Bronston's singular value was marked by its presentation to him of the Order of Isabel la Católica, Spain's highest civilian honor, for his "work in establishing closer cultural ties between the United States and Spain". The Franco regime was implementing a sophisticated international tourist program that held both economic and political goals. The Franco regime continued to extend privileges to Bronston at every turn. It was also grateful for Samuel Bronston's willingness to collaborate explicitly with its propaganda outreach efforts.

Keywords: Franco dictatorship; Franco regime; Samuel Bronston; Spain; United States



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