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The New International History Meets The New Cultural History: Public Diplomacy And U.S. Foreign Relations

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Chapter Summary

The United States (U.S.) was not the only country to fret about its image abroad and reconsider the value of public diplomacy at the dawn of the Twenty-First Century. Governments of countries big and small increasingly employed public diplomacy to advance their political and economic interests. The globalization of public diplomacy has become so pronounced, so integral to the conduct of international relations, that one authority on the subject perceived a "public diplomacy frenzy that has now reached all corners of the globe". Deeper structural changes in the international system also highlighted the value of public diplomacy and soft power. Scholarship on U.S. public diplomacy history has much to add: research that addresses the propaganda, psychological, cultural, and ideological dimensions of U.S. diplomacy does much to enrich our understanding of U.S. foreign relations and of the American historical experience.

Keywords: cultural history; globalization; international history; public diplomacy; U.S. foreign relations



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