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U.S. Public Diplomacy: Post-9/11

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Chapter Summary

This chapter reviews phase four of U. S. public diplomacy's evolution-&t;The Terror Phase&t;-which began on 9/11. This ongoing period has been marked by the resurgence of public diplomacy as a security resource and the failed attempts of multiple public diplomacy officials to establish a viable and effective public diplomacy operation. Charlotte Beers outlined three "strategic goals" for U.S. public diplomacy: 1) representing American values and beliefs and creating an exchange of common values 2) demonstrating the opportunities that result from democratization, good governance, and open markets, and 3) supporting the education of the young. The Policy Phase is marked by broad recognition of public diplomacy's unique contributions to the nation's ability to establish beneficial relations with foreign publics and to regain-and sustain-the respect and support of world citizens who, to great degree, determines America's fate in the world.

Keywords: policy phase; terror phase; U.S. public diplomacy



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