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Shopping For God: Media And Religion In Singapore

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Chapter Summary

In examining the relationship between media and religion, there is a need to conceptualise different forms of media because of the media's assumed "effects" and "intended consequences" on readers, viewers and audience. It is the intention of researchers of new media and the aim of this chapter to uncover how the audiences "manufacture" or "reproduce" the religious elements propagated by traditional media to achieve their personal objectives. The chapter focuses on examining the influence and impact of the media on religiosity and choice of faith among media consumers in Singapore. Attempts are made to elucidate the opinions of these consumers as to their engagement and reflexive outlook on the presentation of religious facts and knowledge through both "traditional" media and "new" media available to consumers in Singapore.

Keywords: media; religion; Singapore



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