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Moving From Attitudes To Behavior: Using Social Influence To Understand Interpersonal Racial Oppression

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Chapter Summary

This chapter discusses why it is important to focus on racial behaviors. It reviews how a few popular theories of interpersonal racism address racial behavior and directly addresses how racial behavior can be conceptualized via social norms. Next, the chapter provides illustrations from the authors' own research that demonstrates the impact of social norms (one form of social influence) on racial behaviors. After the illustrations, the chapter re-iterates why interpersonal racial oppression theories need to evolve and what it believes are necessary features of that evolution. The chapter ends with a short discussion of the potential implications of racial behavior as a function of social influence.

Keywords: interpersonal racial oppression; interpersonal racism



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