Cookies Policy

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

Beyond The Spiritual Supermarket: The Social And Public Significance Of New Age Spirituality

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this chapter

+ Tax (if applicable)

Chapter Summary

In most of the social-scientific literature, New Age or 'spirituality, is used to refer to an apparently incoherent collection of spiritual ideas and practices. New Age is referred to as "do-it-yourself-religion," "pick-and-mix religion," "religious consumption à la carte," or a "spiritual supermarket". This chapter elaborates on those dissenting voices and demonstrate that this sociological orthodoxy is not much more than an institutionalized intellectual misconstruction. It criticizes three related arguments that together constitute the privatization thesis: 1) that New Age boils down to mere individual 'bricolage'. 2) that it is socially insignificant, because "the transmission of diffuse beliefs is unnecessary and it is impossible". 3) that it does not play a role in the public domain. The elective affinity between the post-industrial service sector and New Age spirituality further strengthens our conviction that spirituality in public organizational life cannot be dismissed as a mere hype or the latest management fashion.

Keywords: New Age spirituality; sociological orthodoxy; spiritual supermarket



Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
    Religions of Modernity — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation