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Business Implications Of Demographic Change In Japan: Chances And Challenges For Human Resource And Marketing Management

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Chapter Summary

This chapter provides an overview and evaluation of the challenges and opportunities of demographic change for corporations in Japan. Data from a survey of German companies in Japan is used to corroborate and exemplify arguments. The chapter presents the main findings from a study of German companies doing business in Japan and how they deal with the implications of demographic change. In the areas of human resource management, knowledge management and product innovation, demographic change affects business management strategies to a different extent.

Keywords: business management; German companies; human resource; Japan



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