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The Cultural Object: Pizza

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Chapter Summary

This chapter analyzes the domesticated forms of Japanese pizza drawing on the four processes of ethnic food diffusion delineated by Alan Warde: preservation, naturalization, improvisation and authentication. It starts with the cultural object, its origins and its metamorphosis over time and space. In ancient times, pizza used to be simple flat bread, probably originating in those areas where Levantine Arabic is spoken today. It is in the city of Napoli that modern pizza first takes shape and then takes off for an amazing journey around the world. Pizzerias making their pizza according to the Napoli system may file to join the association and display the symbol of "Verace Pizza Napoletana". In the United States, pizza found a second and comfortable home, as it became a local dish in the case of the New York Style and Chicago Style Pizza, and a huge fast food phenomenon.

Keywords: ethnic food diffusion; fast food; flat bread; Japanese pizza; Napoletana; Napoli; pizzerias



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