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4. China Identity Media

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Chapter Summary

In contemporary Taiwan, people normally identify media as China identity through the terms they use to refer to China. This chapter examines how, in what ways, and to what extent the major China identity media have promoted or constructed a China identity. This chapter first discusses the development of political connections of the owners of the United Daily News Group, the China Times Group and four electronic media such as TVBS, CTi, the Eastern Broadcasting Company and ERA Communication Corporation. The further analysis of news topics related to national identity in the media follows; one can distinguish two main reasons for constructing a China identity in these media: (1) the preference of the media owner determines the national identity of a medium and (2) business factors such as obtaining business or benefits from Taiwan's ruling parties and even from the Chinese government.

Keywords: China; China Times Group; electronic media; national identity; Taiwan's ruling parties; United Daily News Group



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