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2. Moving Up in the World

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Chapter Summary

The secondary literature on the book trade in the second half of the eighteenth century suggests that the presumed rise of the book trade in Holland was connected to the decline of international trading in books produced in the Dutch Republic. Book dealers in Holland concentrated on the production of Dutch-language books in an attempt to expand the domestic market. The Abraham Blussé archive contains two files that show how focusing on books in Dutch did not prevent one from trading far beyond the country's borders. In 1771 Blussé was one of the five booksellers to advertise most frequently in the Leidsche Courant. This development is also evident in the newspaper advertisements Blussé placed in both national and regional newspapers. Evidently Pieter Blussé, following in his father's footsteps, lacked neither drive nor commitment at the beginning of his career as an independent bookseller and publisher.

Keywords: Abraham Blussé; advertisements; auctions; book trade; bookshop; Dutch Republic; eighteenth-century; Pieter Blussé



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