Cookies Policy
X

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

8 Envisioning the Reading Public: Profit Motives of a Chinese-Language Tabloid in Wartime Taiwan

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this chapter

+ Tax (if applicable)

Chapter Summary

This chapter explores the continual efforts of Fengyue bao editors' to carve out a market niche and maximize their readership. At least three tactics sustaining literati-geisha connections, introducing novel knowledge, and sensationalizing topical subjects were deliberately adopted to make the journal more appealing to readers. The "time-lag" between Shanghai's tabloid culture and Taiwan's Fengyue bao demonstrated how Taiwanese literati reinvented themselves in the wartime context. Through documenting their romances with talented geisha in verse, the Fengyue bao editors and writers were able to turn a "cultural profit" in the form of symbolic capital in the literary field and promote their visions of modernity. The attitude toward rapidly modernizing Taiwanese society mediated through Fengyue bao is an ambivalent one, just like the modern yet traditional role the gentry literati editors such as Xu Kunquan, Wu Mansha, and Jilong Sheng played in Taiwanese society at large in the late 1930s and 1940s.

Keywords: cultural profit; Fengyue bao; Jilong Sheng; literati-geisha connections; Shanghai; tabloid culture; Taiwan; Wu Mansha; Xu Kunquan

10.1163/9789004259119_010
/content/books/b9789004259119_010
dcterms_subject,pub_keyword
6
3
Loading

Sign-in

Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
     
    Print, Profit, and Perception — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation