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Introduction: This is Not Your Mother’s Qiong Yao

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Chapter Summary

This is the introductory chapter of this book, which shows how Chinese women create cultural capital for themselves by employing various strategies of online rewriting, such as producing fan fiction (fanfic), to reconfigure popular romances. The book explores how larger sociocultural forces, such as the economics of romance publishing and state control of the Internet, shape the content and audience of Chinese Web romance. Chinese women's production and consumption of a particular type of Web romance, fanfic based on Qiong Yao's works, provides a perfect case in point. The book explores the transmutation of narrative patterns and ideologies manifest in different subgenres of Chinese Web romance, but also to what extent the sociocultural environments that users inhabit shape their reception and interpretation of Web literature. It provides a brief survey of Web romance in contemporary Chinese society and devotes four most innovative and visible subgenres of Web romance.

Keywords: Chinese women; contemporary Chinese society; Qiong Yao; Web literature; Web romance

10.1163/9789004259720_002
/content/books/b9789004259720s002
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