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A Short Genealogy

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Chapter Summary

Chinese popular romance in print form deserves a separate and more complete study. Chinese-language Web romance took off thanks to the development of a market economy, the rise of consumerism, and especially the introduction and fast assimilation of the World Wide Web into Chinese life in the last twenty years. It was Chinese students studying in the United States who first launched Chinese Web literature. Cai's Web fiction exerted a strong influence on the development of Chinese Web literature; many of its characteristics are typical of productions and exchanges in Chinese cyberspace today, in particular a playful yet also deliberately prosaic style characterized by a "matter-of-fact approach and a self-conscious avoidance of heroic grandeur". The China Internet Network Information Center's (CNNIC) reports, issued in January and July annually, shed some light on how the state strongly promotes Internet-driven economic development in order to increase its popularity and public satisfaction.

Keywords: China Internet Network Information Center (CNNIC); Chinese web literature; Pizi Cai; Web romance



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