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How to Promote a Free Trade Agreement: UK Trade & Investment and the EU–Korea FTA

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Chapter Summary

This chapter uses a case study of the promotional work done by United Kingdom (UK) Trade & Investment to examine the challenges and suggest ways in which practitioners in government and business within the European Union (EU) and beyond might successfully promote the EU-Korea free trade agreement (FTA) and other such agreements with East Asian trading partners. The rapid growth in free trade agreements reflects, to a great extent, increasing doubts about the prospects for a successful conclusion of the Doha Development Agenda talks and the capacity of the World Trade Organisation (WTO) to regulate world trade adequately. Dent's argument (2006) that 'deficient capacity' in terms of technocracy, industry and/or institutional arrangements can pose problems for developing countries seeking to negotiate and implement bilateral trade agreements with more developed countries. In July 2009, Douglas Barrett took up the post of Head of Trade and Investment in the British Embassy Seoul.

Keywords: Dent's argument; Douglas Barrett; European Union (EU); free trade agreement (FTA); South Korea; United Kingdom (UK) trade and investment; World Trade Organisation (WTO)



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