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A Propaganda Model Case Study of ABC Primetime ‘North Korea: Inside the Shadows’

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Chapter Summary

Applying Herman and Noam Chomsky's (2002) propaganda model of media operations (PM), the author presents a discourse analysis of the textual and visual symbols Diane Sawyer uses in illustrating and evaluating the Democratic People's Republic of Korea's (DPRK) quality of life in ABC Primetime 'North Korea: Inside the Shadows'. Generally, few framing studies have contended that the DPRK is an enemy of the United States (US), one that should be approached carefully. In contrast, however, Jang (2008) conducted a content analysis of editorials produced by the Korean Central News Agency (KCNA) in the DPRK from August 2003 to September 2007 in order to examine the news frames surrounding the Six Party Talks that took place during that four-year period. The Sawyer presents is not that of a country that possesses nuclear capabilities, rather a country where high-school students and women in beauty salons glance at American fashion magazines without interest.

Keywords: ABC Primetime; Democratic People's Republic of Korea(DPRK); Diane Sawyer; Korean Central News Agency (KCNA); Noam Chomsky's; propaganda model; Six Party Talks



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