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Introduction: Liangyou, Popular Print Media, and Visual Culture in Republican Shanghai

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Chapter Summary

This is the introductory chapter of the book Liangyou: Kaleidoscopic Modernity and the Shanghai Global Metropolis, 1926-1945, which deals with popular Chinese print media - Liangyou. It presents an overview of how the other chapters in the book are organized. The book highlights four thematic clusters: designing modernity, embodying the modern, negotiating genders, and modernizing tradition. The first thematic cluster investigates the "golden age" (1927-37) of Chinese and Japanese modernist magazines. The second thematic cluster argues convincingly that "embodying the modern" involved much more than an appreciation of the pretty faces of "modern girls" and examines the history of patent medicines in Republican-era Shanghai - the epicenter of print media and visual culture in China. The third thematic cluster takes up gender roles in flux. The final thematic cluster deals with the problem of the place and function of "traditional" guohua paintings in representations of "modernity".

Keywords: gender roles; guohua paintings; Liangyou; patent medicines; Republican-era Shanghai; visual culture



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