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Appendix: Distributing Liangyou

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Chapter Summary

This appendix of the book Liangyou: Kaleidoscopic Modernity and the Shanghai Global Metropolis, 1926-1945 presents distribution notes on Chinese magazine - Liangyou. The Liangyou (The Young Companion) pictorial commanded an impressive market at home in China and abroad in the 1920s. Its kaleidoscopic blast attracted readers at that time just as it attracts researchers today. There is no doubt that the management of Liangyou was a major commercial success story. Among all magazines in Republican Shanghai, sales of 35,000 to 40,000 copies would rank Liangyou second, one notch behind the top-selling Shenghuo zhoukan (Life Weekly). According to an accounting agency, Liangyou was at first distributed in three ways: wholesale transactions, subscriptions, as well as retail and mail order sales. Retail and mail order sales reached a total of 4556 copies according to data from the Shu Lun Pan accountants. This statistic underscores the prosperity of Liangyou Company.

Keywords: China; Liangyou; mail order sales; Republican Shanghai; Shenghuo zhoukan; Shu Lun Pan accountants; subscriptions; wholesale transactions



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