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State Power and Hegemonic Values: Media Coverage of the Super Bowl and Arirang Mass Games

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Chapter Summary

Sporting events impart value to society in ways that are far more diverse than mere enjoyment of the prowess displayed by athletes in an arena. In the modern world, where broadcast technologies allow such wide levels of passive participation, the constitutive and reconstitutive power of such events looms especially large in any society. For participants, and this includes the audience, sport helps define and construct the very society in which they live. Civil society and cultural values are transmuted or affirmed and state power is exalted. In the United States of America, the National Football League (NFL)'s Super Bowl is the most popular professional sports league. In the Democratic People's Republic of Korea (DPRK), the Arirang Mass Games are the first mass gymnastics event, but they are the biggest in terms of participants, viewers and longevity as a multi-annual event.

Keywords: Arirang Mass Games; Democratic People's Republic of Korea (DPRK); gymnastics; National Football League (NFL); Super Bowl; United States of America



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