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5 Cultural Work: Reconstructing ‘Chineseness’

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Chapter Summary

Qiaowu seeks to substitute and prevent alternative ideologies and loyalties from taking root amongst the Overseas Chinese (OC) by building up and exporting a singular mindset of unified 'Chineseness'. Why has China been more successful than Taiwan in obtaining the support of the OC? Does the type of regime matter? Are policies the determining factor? This chapter examines these questions by highlighting the breakthroughs that the Chinese Communist Party (CCP) has achieved in working with fundamental aspects of OC culture and identity, including educational, religious, and sentimental appeal. Encouraging affinity with the motherland has been an extremely productive method of building patriotism, sentiment, and 'Chineseness' amongst the OC, particularly in light of China's re-emergence as a world power. In short, overall OC identification with 'Chineseness' has become deeper and more pronounced than during any other period in the CCP's history.

Keywords: China; Chinese Communist Party (CCP); Chineseness; Overseas Chinese (OC); Qiaowu; Taiwan



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