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Chapter 21: Chianti beyond its wine

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Chapter Summary

In addition to its celebrated wine, Chianti's fame is rooted in its cultural heritage, particularly its villages, castles, and villas. This chapter deals with the countryside: the life blood from which all the rest springs. At the beginning of the 1970s, the region was in deep crisis. The countryside was depopulated, many large estates were for sale, and the international markets had rejected its wine. Only a few decades have passed, and the wines of Chianti are once more appreciated throughout the world. The region attracts tourists, for its oenological offerings, but also for its culture and beautiful landscape. Consequently, public administrators and agricultural entrepreneurs are often in conflict. The challenge facing the Chianti area is how to unite the many local interest groups under one political umbrella. This chapter attempts to illustrate several decisive points regarding this particular challenge.

Keywords: Chianti; cultural heritage; tourist; traditional landscape; wine

10.1163/9789004278073_022
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