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From Video Art to Video Performance: The Work of Ulrike Rosenbach

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Chapter Summary

In the 1970s, artists began to explore the use of video in live performances that contrasted the physical action of an organic body with its electronically mediated reflection on a monitor. Feminist artists exhibited the two simultaneous discourses in order to expose and subvert the traditional roles assigned to women in the mass media. In the years 1973-1980, Ulrike Rosenbach was one of the most important representatives of feminist video art and one of the leading pioneers of the genre of video performance. She used video technology as “a psychic feedback” and showed that the sign “woman” was not a natural, given thing, but a product of society. Thus she helped to dismantle conventional modes of representation and to foster a new consciousness of the relationships between woman, art and nature.



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