Cookies Policy

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

I accept this policy

Find out more here

From the retailing revolution to the consumer revolution: Department stores in modern Shanghai

No metrics data to plot.
The attempt to load metrics for this article has failed.
The attempt to plot a graph for these metrics has failed.
The full text of this article is not currently available.

Brill’s MyBook program is exclusively available on BrillOnline Books and Journals. Students and scholars affiliated with an institution that has purchased a Brill E-Book on the BrillOnline platform automatically have access to the MyBook option for the title(s) acquired by the Library. Brill MyBook is a print-on-demand paperback copy which is sold at a favorably uniform low price.

Access this article

+ Tax (if applicable)
Add to Favorites
You must be logged in to use this functionality

image of Frontiers of History in China

Following the Industrial Revolution in Europe and America, the market was flooded with manufacturing goods. To promote sales, the department store that stressed a “low profit, high volume” model appeared in Shanghai. Sellers lowered prices to encourage purchases, and used rapid and high volume turnover to make up for lower profits. To speed up turnover, department stores invented various devices to increase sales, including intensive media advertising, open and comfortable store spaces, and free and attentive services. The new sales philosophy and tactics not only brought about a breakthrough in the retailing, but also reshaped consumer life and urban culture. The Shanghai department store evinced the social and cultural meaning of consumption in its building and inner design, its application of new technology, and its promotional activities and products display. A consumer lifestyle centering on the department store also remolded the Shanghai society.


Full text loading...


Data & Media loading...

Article metrics loading...



Can't access your account?
  • Tools

  • Add to Favorites
  • Printable version
  • Email this page
  • Subscribe to ToC alert
  • Get permissions
  • Recommend to your library

    You must fill out fields marked with: *

    Librarian details
    Your details
    Why are you recommending this title?
    Select reason:
    Frontiers of History in China — Recommend this title to your library
  • Export citations
  • Key

  • Full access
  • Open Access
  • Partial/No accessInformation